- WATCO: What are the Consequences of Buying NationWide Insurance on you're ability to prepare for the future

- Targeted Audience: those who own a car and need insurance.

- Goal: Convince people to buy NationWide car insurance

- How?
+ Ethos: They build a relationship of trust with the audience by using a situation anyone can get in at the bank's drive through. Also, as kids, many of us wanted to play with the machine that shot stuff out the tube at the bank.
+ Pathos: Laughter can be one of the greatest selling tools. By making something that would usually be a horrible experience into a comical one, relaxes the audience (and grabs their attention).
+ Logos: The phrase "Life comes at you fast" has both an emotional and a logical context. As many of us have experienced, some of the most life changing experiences happen in a matter of seconds. It is logical to say that you never plan on being in an accident, or having your car destroyed by pens and coins at the bank, so it's better to be safe than sorry.

- Effective? It seems fairly effective to me, though as a consumer I would rather hear more about what they do that just "help you prepare for the future." I laugh every time I watch the commercial, however it does not make someone like me want to switch to NationWide. I would like to know more about what sets it apart.